Here’s the kicker: We’re tackling an epidemic of loneliness. Studies show that 12% of Americans now say they have zero close friends—a figure that’s quadrupled since 1990.
What does this mean for fundraising? It means we’re not just asking for money. We’re inviting people to be part of a legacy. Donors want to see their impact, to feel connected to the change they’re making. They want to know their contributions matter in a world that more often than not feels isolating.
Fundraisers as Architects of Change
At its core, fundraising is about dreaming bigger. It’s about recognizing that the most powerful changes often start with a single person saying, “I want to help.”
So, no—it’s not awkward to ask for money. It’s an invitation, a collaboration, and a shared belief that together, we can build something extraordinary.
Fundraising doesn’t need to be rebranded because it’s broken. It needs to be rebranded because it’s misunderstood. And it’s up to us, the fundraisers, to rewrite the story.
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