There’s a strange moment that happens to every fundraiser. It’s the question.
“You ask people for money for a living? Doesn’t that feel … awkward?”
Awkward? No. Necessary? Yes. But here’s the truth: fundraising is overdue for a rebrand.
I’ve spent over 15 years raising millions for causes around the world. Along the way, I’ve learned this: the narrative around fundraising is all wrong. People see fundraisers as transactional—“money chasers,” if you will. The reality? Fundraising is about connection, vision, and the incredible power of saying, “You can help change this.”
Reimagining the Role of the Fundraiser
Fundraisers are translators. We take big, urgent needs and translate them into stories, possibilities, and action plans. But somewhere along the way, we became pigeonholed. Our work was stripped down to spreadsheets and pitches, overshadowing the deep emotional and intellectual labor behind it.
Imagine this: You’re not just asking someone for a donation—you’re inviting them to be part of something extraordinary.
You’re saying, “Here’s how your resources can change a life, a community, or even the world.” It’s not about extracting—it’s about offering.
The Connection Economy
We’re living in an age where connection is currency. People want to feel like they’re part of something bigger than themselves, and that’s where fundraisers thrive. Research shows that 60% of Gen Z donors prioritize trust over brand when deciding where to give. Translation: They’re giving to people, not logos.
This means your personal story as a fundraiser, your ability to connect, and your authenticity matter more than ever. Whether you’re negotiating a $1M corporate partnership or running a grassroots campaign on Giving Tuesday, it’s all about building relationships that resonate.
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